Find Your Voice: Personal Branding for Entrepreneurs and Podcasters
We’re just going to say it: your personal brand isn’t working if it doesn’t sound or feel like you.
If you're a podcaster, entrepreneur, speaker, or multi-hyphenate badass trying to be taken seriously (without sounding robotic or wearing heels to every networking event), this one’s for you.
In our latest Circle Sessions episode, we (Yasmine and Izzy from Rebel Marketing) break down how to find and refine your voice and style, without getting stuck in a branding identity crisis.
What Even Is a Unique Value Proposition?
Let’s translate the marketing speak: your UVP (Unique Value Proposition) is what makes you different and how you help people. It’s not a tagline. It’s not “I empower women.” It’s the specific way you solve problems that only you can solve.
It might sound like:
“I help service-based businesses stop throwing spaghetti at the wall and actually get a strategy that works.”
Or:
“I run a podcast where true crime meets commentary, and I say what everyone else is afraid to.”
Your UVP isn’t carved in stone. It evolves as you grow. So if you started as a side hustle podcaster and now you’re running speaking gigs across the country, cool, your brand voice and value can grow up with you.
Nail Your Brand Voice (So You Don’t Sound Like Everyone Else)
Here’s the truth: your brand voice should feel like how you talk after your second cup of coffee, not like you’re giving a TED Talk in a pantsuit.
For small businesses, your voice often is your voice. So use it.
Sarcastic? Own it.
Casual but smart? Go with it.
Wildly passionate but slightly awkward? Lean in.
Our rebrand from Robles Designs to Rebel Marketing was all about this shift. We realized our old brand looked pretty, but it didn’t feel like us, especially when one of our most used metaphors involves stretchy pants and tequila.
Now? Bold fonts. Sarcastic captions. Irreverent humor. All still strategic. But 100% us.
Visual Identity That Doesn’t Feel Like a Stranger
Your visuals are your vibe. They help people recognize you before they read a word.
But here's the kicker: don’t pick your colors and fonts until you know your brand voice. Otherwise, you’ll end up with a logo that screams yoga studio when you're actually a hype-heavy podcast producer.
Some quick tips:
Colors = emotion. Red = energy. Green = growth. Blue = calm. (Unless you're lazy and just love the green you already have. Hi, Yasmine.)
Typography = tone. Bold fonts = confidence. Script fonts = elegance or whimsy. Make sure it’s readable.
Layout = consistency. Assign colors for calls-to-action, backgrounds, and accents. Know your dominants vs sub-dominants.
Give your visuals a job, not just a look.
Elevator Pitch (Without Sounding Like a Robot)
Your elevator pitch should answer the question, “So what do you do?” in a way that makes people say, “Ooh, tell me more,” not “Cool. Anyway…”
And please, keep it short. No one’s asking for a monologue.
The good ones:
Change based on who you're talking to
Highlight pain points + how you help
Sound like an actual human
Example:
“I help overwhelmed teams untangle their marketing mess and turn it into a money-making machine, without needing to babysit an agency.”
Tailor it. Keep it casual. And save the 90-second script for your About page.
Repurpose Everything. Seriously.
Content creation shouldn’t feel like you're reinventing the wheel every week. You've already said great things. Now reuse them.
Start with 2–3 content pillars, the main topics you want to be known for. Then recycle everything.
Let’s say you’re interviewed on a podcast:
Turn key takeaways into a blog post
Slice clips into Instagram Reels or LinkedIn videos
Pull quotes for graphics
Embed it on your site with a call to action
Your content should be a buffet, not a one-time meal. We do it. You should too.
Show Up Authentically on Social (Not Like a LinkedIn Bro)
If your personal brand is all about hustle, good for you. But if your content reads like:
“Woke up at 4am. Ran 10 miles. Built a 7-figure funnel. What’s your excuse?”
…it might be time to chill.
People want to follow people, not perfection.
Tips for showing up:
Pick a few platforms you actually like
Be real (no AI-generated captions about childhood dreams)
Stay in your tone (ours is confident, smart, and funny)
Post consistently (even if it's imperfect)
Posting daily on LinkedIn for two weeks increased Izzy’s engagement by 5,000%. Not from “polished” content. From real content.
Network Where Your People Actually Are
If you’re a podcaster trying to grow, don’t waste time at events where no one listens to podcasts. If you're a marketer in sneakers, don’t force yourself into heels just to shake hands.
Smart networking = intentional networking.
Ask yourself:
Who do I want to meet?
Where do they actually hang out?
Do I feel like myself in this space?
At Rebel, we filter networking events through our brand. If we feel like we’re in the wrong room (or the heels are too high), we bounce.
Testimonials: Let Clients Do the Bragging
Nothing builds trust faster than real reviews.
What works:
Video testimonials → show facial expressions, tone, and energy
Screenshots → pull from emails or DMs
Graphics with quotes → short and snackable
Tag the client → adds legitimacy
Don’t have any? Ask. And offer prompts to make it easy. People are happy to sing your praises if you made their lives better.
Optimize Your Online Presence
You don’t need a 20-page site to look legit. But you do need to own your digital real estate.
Start with:
A simple landing page with your headshot, services, and contact info
Clear call-to-action (a “Book a Call” button is fine)
Location or service area (yes, even if you’re remote)
A professional domain (no more “yourname.wixsite.com”)
If you're a speaker or coach, go further:
Build a press/media page
Embed podcast episodes or interviews
Share past speaking events and photos
Social media is rented land. Your website is your home.
Stay Consistent Or Be Forgotten
Here’s the deal: if you don’t show up regularly, people will forget about you.
That doesn’t mean posting every day on every platform. It means:
Having a sustainable content schedule
Planning ahead during vacations or burnout
Repurposing like a boss
Using automation tools (hello, Metricool)
LinkedIn doesn’t demand daily posts. TikTok kinda does. Know the rules of your platform, then stay visible.
TL;DR: Your Personal Brand Should Feel Like You
When you find your voice, style, and rhythm, everything gets easier:
People trust you faster
Referrals come easier
Content becomes fun (or at least manageable)
You stop faking it and start owning it
Want Support from People Who Get It?
We’ve helped podcasters, speakers, creatives, and weirdly wonderful business owners build brands that stick.
🎙️ Listen to Market Like It’s Hot
Let’s build a brand that feels like your favorite stretchy pants—comfy, confident, and 100% you.
