Unlocking Success: Why Small Business Owners Should Leverage Their Public Library
If it's been a while since you've visited your local library, it's time for a fresh look. Small business owners, in particular, can significantly benefit from the resources available at the Upper Arlington Public Library. In a recent episode of Market Like It's Hot, we had the pleasure of interviewing Christine Minx, Marketing and Communications Manager at the library, who highlighted how public libraries can empower entrepreneurs and marketers with invaluable tools and resources.
Quick Note! Upcoming Small Business Resource Fair
Mark your calendars for Saturday, October 18th, 2025, from 10 a.m. to 4 p.m. at the Tremont Road Branch of the Upper Arlington Public Library! Join us for our second annual Small Business Resource Fair, where you'll gain access to the connections, tools, and knowledge you need to succeed in your business journey.
This exciting event will feature informational tables set up in the Atrium from 10 a.m. to 1 p.m., where you can connect with essential business organizations, chat with experts, network with other local business owners, and explore a variety of valuable tools and resources. Whether you're just starting out or looking to grow your existing business, there will be something for everyone at the fair!
We’re thrilled to announce that the Rebel Marketing team will also be present at the fair with a dedicated table. They will be presenting on the intriguing topic, "Send Better Emails (Without Being Annoying)," in the Friends Theater. In this session, the Rebel Marketing team will share what really makes people open, read, and click your emails (hint: it’s not sending more coupons!).
Think email marketing is obsolete? We're here to dispel that myth. It's still one of the most cost-effective tools in your marketing arsenal, provided you use it wisely. Join us for an insightful and practical session where you'll master the art of building an email list from the ground up, learn effective messaging for your subscribers, and craft emails that are genuine yet impactful. This session will explore basic automations like welcome sequences, the key components of a successful newsletter, and tricks for creating subject lines that capture attention. You'll leave with a concise action plan ready for immediate execution, no need to worry about tech hurdles!
Don’t miss this opportunity to elevate your small business and connect with valuable resources. We look forward to seeing you at the fair!
Sign up today: https://ualibrary.libnet.info/event/14248607
Explore These Free Resources Available at the Upper Arlington Public Library
Here are five powerful free tools that anyone with a library card can access to help grow their business, along with a special bonus tip that could enhance your visibility in the community.
1. Professional Development: LinkedIn Learning
Formerly known as Lynda.com, LinkedIn Learning provides free access to a variety of courses covering essential business skills such as social media marketing, Adobe software, SEO, analytics, and content strategy. As a small business owner, staying ahead of the competition is crucial, and these expert-led courses can help you sharpen your skills. All you need is a library card!
2. Public Data: AtoZ Databases
AtoZ Databases is a remarkable tool for small businesses, offering targeted lists based on public data. This resource allows you to build custom mailing lists by filtering factors like income level, location, and even pet ownership. If you're planning direct mail campaigns or trying to identify high-value neighborhoods, AtoZ provides detailed data that can be easily downloaded in Excel format, perfect for enhancing your outreach efforts.
3. Free Access to Major Publications
Library cardholders can access top publications like the New York Times, Wall Street Journal, and the Columbus Dispatch for free. For small business owners who often hit paywalls for industry insights and news, these resources are invaluable for staying informed without the additional subscription costs.
4. Free Meeting Rooms with Tech Options
The Upper Arlington Public Library provides complimentary access to private meeting spaces and conference rooms equipped with modern technology. These rooms are ideal for team meetings, client strategy sessions, or even solo work for remote entrepreneurs who need a change of scenery. While these spaces cannot be used for direct selling, they offer a professional atmosphere for collaboration and brainstorming.
5. Research Tool: Business Source Premier
As a small business owner, having access to academic journals and business magazines is essential. The Business Source Premier database offers full-text access to resources like Bloomberg Businessweek, Entrepreneur, and Forbes. Utilizing these sources can provide you with peer-reviewed research that can bolster your business strategies and keep you informed on market trends.
Bonus Tip: Engage with Local Reading Programs
An interesting way for small businesses to gain exposure within the community is to support the library's summer and winter reading programs. Consider donating gift cards or small prizes. These initiatives engage thousands of local children and families every year, helping to promote literacy while simultaneously showcasing your brand in a meaningful context.
Getting Started at the Upper Arlington Public Library
Christine Minx suggests starting with two simple steps to unlock these valuable resources:
Get a Library Card: Ohio residents can register online for a library card or e-card to access digital tools without needing a physical card.
Connect with the Research Team: The Upper Arlington Library's research department is available via phone, email, or in person to help you navigate through any tool or resource that can support your business needs.
To explore everything the Upper Arlington Public Library has to offer, visit https://ualibrary.org/ or call 614-486-3342 for assistance.
Libraries: More Than Just Books
Public libraries are now hubs for business support, learning, and community connection. They offer quiet meeting spaces, targeted market research, and opportunities to learn new skills—making them an invaluable resource for small business owners. Libraries build connections that enhance lives, and for entrepreneurs, they represent an often-overlooked advantage just waiting to be discovered.
